SOCIAL MEDIA
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X Launches Grok AI Chatbot in the UK
[ad_1] X has announced that X Premium subscribers in the U.K. can now access its Grok AI chatbot, making it the first country in the European region to gain access to X’s AI interface. Welcome to the UK @grok! We’re so glad you’re here to share your wit, knowledge, and a some advice with our friends across the pond ????????????…
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Meta Updates AI Labeling Policy to Expose Generated Content in its Apps
[ad_1] Meta’s updating its AI content labels to ensure that a broader range of synthetic content is being tagged, in response to a growing flood of generative AI posts in the app. Over the past few months, more and more AI engagement bait has been showing up on Facebook, and has also been generating a heap of engagement. Like, even…
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Meta’s Testing a New Bonus Program for Threads Creators to Stimulate Growth
[ad_1] Meta’s trying out a new way to boost its Twitter-like Threads app, with a new program that sees some threads creators getting paid for their posts. As reported by Business Insider, Meta’s currently trialing a “Threads Bonus program”, in order to keep popular users posting to the app. As per BI: “Eligible creators can earn money from Threads content…
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Instagram Tests Blend Feed for Private Content Sharing
[ad_1] Instagram continues to test out more private engagement options, this time via a new option called “Blend”, which is essentially a combined Reels feed, based on the Reels that you’ve shared with a friend. As you can see in this example, shared by app researcher Alessandro Paluzzi, your combined “Blend” stream, with a friend/connection, will showcase: “Reels recommendations based…
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Reddit Rolls Out Ad Creation Updates, Including Generative AI Copy Suggestions
[ad_1] Reddit’s rolling out some new ad creation updates, including AI generated headline suggestions, custom asset cropping, improved bid management options, and more. First off, like all digital ad platforms, Reddit’s looking to integrate generative AI, with a new option that will enable you to generate ad creative options in-stream. As you can see in this example, with “Smart Headlines”,…
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Instagram Tests New Option to Comment on Specific Frames Within a Carousel Update
[ad_1] Instagram’s testing out a new way to comment on specific images within a carousel post, with some users able to link their reply to a photo or video, based on its assigned number in the display. As you can see in this example, posted by Brent Colmer (and shared by Lindsey Gamble), the new option enables users to @mention…
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TikTok Publishes Guide on Lead Generation Best Practices
[ad_1] TikTok has partnered with Hubspot on a new guide to effective lead generation in the app, which includes a range of tips on TikTok ads best practices, campaign notes, case studies, and more. The full 25-page guide, which is aimed at APAC marketers, is available to download here (with email sign-up), but in this post, we’ll take a look…
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Threads Rolls Out Trending Topics to All Users in the U.S.
[ad_1] After testing it over the last month, Threads has now announced that it’s rolling out Trending Topics to all users in the U.S. As you can see in these examples, Threads’ Trending Topics display will be shown in two places, with a ranked listing of the most discussed topics in the Search section, and a “Trending Now” module highlighted…
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X Tests New, Additional Display of Pinned Posts In-Feed
[ad_1] I’m not sure that this will make a big difference, and I would love to see the stats on how many X (formerly Twitter) users are actually using the “For You” feed, as opposed to the “Following” option. But X is currently working on a new display which would ensure that your followers are shown your pinned posts in…
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TikTok Adds ‘Search Insights’ to Better Inform Content Strategies
[ad_1] TikTok’s rolling out a new analytics element called “Creator Search Insights”, which will provide creators with info on what users are searching for in the app, so that they can customize their content approach in line with interests. As explained by TikTok: “Creator Search Insights gives creators insight into topics people are searching for on TikTok. With these insights,…
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